Boot Camp for Visual Artists:
An Intensive Workshop Series for Advancing Your Career
The Boot Camp for Visual Artists is a three-day workshop for visual artists who are serious about creating and implementing a strategic plan for realizing their artistic career goals. The Boot Camp will take place over two consecutive Saturdays and a follow-up Wednesday evening.
The sessions include:
• Individual and group activities for learning the business skills needed to advance your art career
• Hands-on instruction for establishing specific career goals
• The creation of short-term and long-term, step-by-step strategies for achieving career objectives
• Effective marketing and promotional plans
• Portfolio review
• Knowing when you are ready to get out there and where you fit in
• How to talk about and best represent your artwork
• Pricing your artwork
• Exhibiting your work and building your resume
• Approaching galleries and art critics
• Making the most of an exhibition
• An information and resource manual
Ashley McLean Emenegger has been an active leader in the artistic community since 1997. She founded McLean Fine Art in September 2004. McLean Fine Art provides arts consultancy services, visual artist career coaching, and distinctive fine art exhibitions. She is also the Director of Bandini Art Gallery in Culver City, and serves as curator and arts advisor to nonprofit groups and charity events. Ashley is also an exhibiting visual artist. As the former Executive Director of Gallery 825/Los Angeles Art Association (LAAA) — an 80-year-old nonprofit visual arts organization based in Los Angeles that supports emerging artists in Southern California — Ashley presented hundreds of critically recognized exhibitions and educational and artistic programs. Prior to Gallery 825/LAAA, Ashley worked at the Santa Monica Museum of Art, Santa Monica, CA.
Ashley has juried and curated multiple fine art and video exhibitions throughout the country. Her exhibitions have been reviewed in the Los Angeles Times, LA Weekly, the LA Business Journal, Artscene, and Artweek. Her recent curatorial projects include: "I-Dentity," video exhibition, University of Missouri Kansas City, February 2008; "Welcome Home," Arena 1 Gallery, Santa Monica; and multiple exhibitions for Bandini Art Gallery, Culver City. She lectures extensively throughout California.
Registration is limited to 15, so please register early!
Dates/Times: Saturday, September 27, 10am - 5pm; Saturday, October 4, 10am - 5pm;
Wednesday, October 15, 6:30pm - 9:30pm
Location: Japanese American Cultural and Community, 244 S. San Pedro Street, in Little Tokyo near downtown Los Angeles map & directions
Cost: $210 (Non Member) / $185 (BOA/CCI Members) The fee includes a lunch.
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Creating a Marketing Plan that Works for You
CCI's Marketing Plan Seminar Designed Specifically for Artists
Marketing is key to the development of any business. You know you need to do it but where do you start? Understanding basic fundamentals and creating a marketing plan is the first step. In this workshop, you will begin to explore strategies that will help you identify your audience, develop a media mix and communicate what your work is about. We will cover the planning process and provide you with definitions, concepts, tools and resources that you need to create a marketing pan that meets your needs as an artist.
Nancy Hytone Leb, is an arts marketing consultant and is CCI's Director of Training. Nancy develops and presents workshops on marketing concerns for artists and arts organizations. From 2000-2004 she was the Director of Marketing and Development for Playhouse West in Walnut Creek, CA. Her for-profit years were spent in senior account management positions in three of California's largest advertising agencies.
D. Jean Hester is the owner of Dive Studios, a recent graduate of California Institute of the Arts, and a multi-media installation artist who has shown her work throughout the Unit4ed States, Mexico, and Canada. Formerly employed as a programmer for Jet Propulsion Lab, Toyota, and other large corporations located in California, Jean has acquired an extensive body of knowledge about marketing on the web. She is an early graduate of "Business of Art" and has been teaching "Marketing on the Web for Artists and Arts Organizations" for over three years. Recent exhibitions and installations have been included in the inaugural show at LAAA's satellite gallery in Hermosa Beach (juried by Jeremy Strickland); the Aiden Riley Taylor Gallery; the Armory; an the 13th Annual International Symposium of Electronic Art, in San Jose.
Date: Saturday, October 25, 2008
Time: 10:00 a.m. - 5:00 p.m.
Location: Japanese American Cultural and Community Center, 244 S. San Pedro Street, in Little Tokyo near Downtown Los Angeles map & directions
Cost: $75 (Non Member) / $60 (BOA/CCI Members) The fee includes a brown bag lunch.
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Web 2.0. : Taking Your Marketing to the Next Level
Is it My Space or Your Space? Facebook and Flicker. RSS feeds and Opt-in Email.
On-line marketing tactics are changing monthly, if not weekly. In this workshop, we will decipher the complex new world of Web 2.0 technologies and social networking as well as explore ways that artists can use these tools to expand their audience and grow their arts business.
D. Jean Hester is the owner of Dive Studios, a recent graduate of California Institute of the Arts, and a multi-media installation artist who has shown her work throughout the Unit4ed States, Mexico, and Canada. Formerly employed as a programmer for Jet Propulsion Lab, Toyota, and other large corporations located in California, Jean has acquired an extensive body of knowledge about marketing on the web. She is an early graduate of "Business of Art" and has been teaching "Marketing on the Web for Artists and Arts Organizations" for over three years. Recent exhibitions and installations have been included in the inaugural show at LAAA's satellite gallery in Hermosa Beach (juried by Jeremy Strickland); the Aiden Riley Taylor Gallery; the Armory; an the 13th Annual International Symposium of Electronic Art, in San Jose.
Date: Thursday, November 6, 2008
Time: 6:30 p.m. - 9:30 p.m.
Location: Japanese American Cultural and Community Center, 244 S. San Pedro Street, in Little Tokyo near Downtown Los Angeles map & directions
Cost: $30 (Non Member) / $25 (BOA/CCI Members) The fee includes a brown bag lunch.
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The
Los Angeles County Arts Commission (LACAC) as well as the Department
of Cultural Affairs (DCA) generously supports many of CCI’s workshops
and programs. Grantees of LACAC should contact
the CCI office to inquire about grantee discounts.
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